At Swiftbrief, I combined my technical expertise in LLMs with product management responsibilities to enhance an SEO content brief tool.
What I Did
After acquiring Swiftbrief through Niche Mates, I took on the dual role of Prompt Engineer and Product Manager. The product helps content teams create comprehensive SEO content briefs, but needed significant improvements in its AI-powered features.
I led the prompt engineering efforts to dramatically improve LLM output quality and consistency. This involved extensive experimentation with different prompting strategies, chain-of-thought approaches, and output formatting techniques.
I integrated comprehensive SEO data into the prompt flows, ensuring that the AI-generated content briefs were informed by real search data, competitor analysis, and keyword research. I also worked on integrating LLM components directly into the React web application.
On the product side, I conducted market analysis to understand competitive positioning, domain research to identify feature opportunities, and user research to validate product decisions.
Key Achievements
- •Significantly improved LLM output quality through advanced prompt engineering
- •Integrated SEO data pipelines into AI-powered content brief generation
- •Built React components for seamless LLM integration in the web app
- •Conducted comprehensive market, domain, and user research
- •Drove product strategy and feature prioritization